Chefsgarden is looking to enable all customer segments to easily buy products and services through online sales. They have been doing well in direct trade events and the GDT marketplace. However, it is essential to identify the next opportunity space and core strategy and continue to innovate.

Due to supply consistency and pricing, we’ve determined that most customers choose GDT Events, trade shows, and Account Managers as their primary purchasing channels. Through qualitative insights, we’ve tried to understand why customers are not realising the intended value propositions of Marketplace. We’ve also identified some additional areas of value that customers are realising through Marketplace that could be amplified to increase transactional activities.

With all the retail paradigm trends, we propose a new value proposition for Chefsgarden’s next-generation marketplace, experience strategy, digital roadmap, and integrated operating platform to grow demand and gain pricing flexibility across different distribution channels.