Parkbox
Connecting a community with Fitness social buddy
Imagine ParkBox's brand, digital product and platform engineering from 0 to 1
-
Challenge
Working with ParkBox’s team since the early stage of series B as their digital arm. With limited resources, time and space utilization, we strive to bring millions of customers a Connected and social fitness experience when they go downstairs.
-
Insight
Annual membership fees of thousands or even tens of thousands, endless sales, crowd phobia... make fitness, which should be easy and pleasant, difficult to start and even more challenging to stick to. Different from traditional gyms, Parkbox smart fitness cabins are deployed in communities. They hope that community residents can easily exercise by going downstairs, paying per session, and self-serving throughout the whole process. Parkbox's new business model solves many pain points brought to users by traditional gyms, making fitness easy and pleasant.
-
Solution
Introducing a geosocial community app built for the health-conscious next generation. Rooted in each business node, creating a continuous and consistent cross-channel brand experience, from app reservations to offline fitness, we co-build a business that spans multiple channels in digital and physical space, and each contact point of different channels is a vital user traffic landing point for the brand.
Our Expertise
The Solution
Introducing a fit-tech app that enables workouts & belongs anywhere
The Innovation & Technology
We built the Innovations make Parkbox unique
Outcome
150
Fitness facilities in 60 Chinese cities
6+
Average visit per month per customer