UNDER ARMOUR

How to get to Sesame Street

Supporting the under-served communities

Challenge

Helping kids grow smarter, stronger, and kinder - especially those in under-served communities - is a cornerstone of the Curry Brand. That’s why a partnership with Sesame Workshop made so much sense. Under Armour and the Curry brand want to create a new retail experience and engagement from online to offline.

Insight

Through concept testing across Chinese and European markets, we uncovered the role of the brand by strengthening as playful and engaging in the context of campaign attitude, physical and digital interaction.

Solution

Inspired by different Sesame Street characters, our team imagined an end-to-end experience from a social targeting campaign site to a flagship design in China and the European market, highlighting Steph Curry’s playful attitude and whimsy of iconic favourites like Cookie Monster.

Under Armour in-store concept design
Under Armour in-store concept design

Our Expertise

Under Armour in-store concept design
Under Armour in-store concept design

Campaign Branding Theme

Featuring light-hearted, playful and dynamic motion

Under Armour Campaign Design and Development

In-store Experience and Environmental Design

Share the court moment with Elmo

Under Armour in-store Design and Development

Outcome

Strength brand

impact and consistent across physical and digital

3X

Growth in flagship traffic

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