GOGORO
Mobility as a sustainable lifestyle
Reimagining the Mobility Experience
Enable the transformation of overpopulated and polluted mega-cities into smart and sustainable mobility and human lifestyles. Leveraging the latest change around the world, #Sharing cars, #Autonomous Vehicles, and #Sustainable lifestyle, Gogoro is looking to reinvent the experience going from point A to B, which leads to brand and experience transformation to deepen the sustainable lifestyle narrative.
Challenge
Leveraging the market and human view, we researched over four segments. We investigated people's mobility mindset in the context of infrastructure, physical and mental challenges, affecting the decision to select the modes of transportation, brand trust and lifestyle needs.
Insight
We redefined Gogoro’s brand strategy and narrative to ignite the vision of sustainable living and lifestyle. Having created the brand narrative video “Go life”, brand assets, design system, new in-store experience, app and digital commerce development accelerate the shift towards sustainable mobility experience and lifestyle.
Solution
Our Expertise
Humanized sustainable mobility brand experience
“Go Life” sustainable lifestyle brand narrative
Brand, In-store & Digital Commerce Design
eCommerce & operating platform integration
Leverage the latest e-commerce architecture advancements, build a fully customisable platform and create tailored and scalable experiences for customers across web, mobile app and web app. API-first commerce allows your developers to work with your existing and future tech stacks and never re-platform again.
Headless eCommerce development
Be the Source-of-truth for your parts information. Consolidate your part information with a next-generation product information manager (PIM). Authorise downstream sellers to access your data with Data Access Controls and onboard data seamlessly through .csv files, API integrations, advanced data management apps and a brand ingestion service.
Supplier management platform development
Customise products for each sales channel and publish in seconds. Optimise your product information for marketplaces, trade portals and websites by setting pricing rules and generating titles and descriptions from brand data. Any updates to your catalogue can be published to your sales channels instantly.
Product distribution platform development
Outcome
Strength brand
impact and consistent across physical and digital
3X
Growth in monthly active users
+35%
Revenue